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It's a (Wo)Man's World: The effects of gender consistent behavior on gaining team buy-in

It's a (Wo)Man's World: The effects of gender consistent behavior on gaining team buy-in

Name:
Rachel Mui

Department:
Management

Abstract:
This research examines the lesser studied dimension of team innovative behavior known as idea sponsorship, defined as the process of gathering buy-in and resources from team members in support for one’s creative idea. We posit that while other dimensions of innovative behavior rely on either one’s personal propensity to be creative (i.e. dimension of idea generation), or one’s ability to coordinate and implement innovation at the firm- or team- level (i.e. dimension of idea implementation), idea sponsorship is a social process that relies on one’s successful use of influence tactics to gain buy-in. Specifically, we draw from gender role theory and social identity theory to posit that social cues such as gender and gender consistent (and inconsistent) norms play a role in how successful individuals are in gaining idea sponsorship.