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Clinton vs. Trump 2016: Analyzing and Visualizing Tweets and Sentiments of Donald Trump and Hillary Clinton

Clinton vs. Trump 2016: Analyzing and Visualizing Tweets and Sentiments of Donald Trump and Hillary Clinton

Name:
Sid Grover

Department:
Marketing

Abstract:
The United States 2016 presidential election has seen an unprecedented media coverage, numerous presidential candidates and acrimonious debate over wide-ranging topics from candidates of both the Republican and the Democratic Party. Twitter is a dominant social medium for people to understand, express, relate and support the policies proposed by their favorite political leaders. In this poster, we analyzed the sentiment of the tweets posted by Hillary Clinton and Donald Trump on their Twitter feeds. We also found out the most frequent policy related keywords used by these candidates along with the twitter handles they most frequently mentioned in their tweets. We found out that Donald Trump was more concerned with media coverage as he frequently tweeted at and mentioned media handles and used social space to negatively talk about the other presidential nominees. Trump also falls short on positive sentiment and had an overall negative twitter sentiment. Hillary Clinton on the other hand used the same space to discuss some of current policies and events. Though Clinton did not show the same ability to drive the mainstream media narrative on Twitter compared to Trump, but generated more overall positive sentiment.